Light Bock
“Josef”
Why does this beer have a first name? Because we want to commemorate a very special person who is inextricably linked to our brewery. The story of the Sailer family at the Hofbräuhaus Traunstein began in 1896 with Josef Sailer, and we are still continuing it today.
Not least with this harmoniously mild, pale bock beer, whose light caramel and delicate hop notes make up its harmonious essence.
Since 2014, this beer steeped in history has been brewed again in our house, and has since found numerous fans. Like its dark brother bock beer “Maximilian”, “Josef” is also a real pleasure beer with craft beer character and the ideal companion to good food.
Deep golden colour. Power and volume form the special character: harmonious, exciting and elegant, rounded off by fresh hop notes.
Stammwürzegehalt 16,5°
Alkoholgehalt 7,2 %
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The Sun and the Hops
At the top of the label of the bright “Josef”, you can see the sun that gives energy to the hops in the fields. These two attributes embody the taste of “Josef”: a rock-solid, alcoholic warmth meets a subtle hop aroma.
Monks and Keys
The particularly rich Bock beer was a popular food substitute for monks during Lent. However, the production of strong beer in the monasteries at that time had to be approved by the Pope himself (“Papa sanxit” – approved by the Pope). According to legend, this is why a barrel of strong beer was brought to the Vatican, which was vigorously shaken on its way over the Alps and strongly warmed by the Italian sun. Finally, the beer arrived sour and undrinkable to the pope, who compassionately allowed the monks the “ghoulish” drink. As an anecdote to this story, the keys from the coat of arms of the Vatican can also be seen among the monks.
Ibexes
The first strong beer was brewed around 1351 in the Einbeck brewery in what is now Lower Saxony. From the brewer’s name “Einbeck”, later arose the colloquial term “Bockbier”. Today, bock beer is often associated with the namesake ibex, which also adorned the label of our Maibock.
Josef Sailer
In addition to the brewer Josef Sailer, who at that time brought the Hofbräuhaus Traunstein into the possession of the Sailer family, there are two other Josefs in our recent brewery history: our managing director Josef Schumacher and the eldest son of our brewer Maximilian.
